Artist Portfolio Website

A Digital Canvas Where Art Takes Center Stage

The goal of this project was to help an illustrator expand visibility beyond social media by designing a website that highlights her work, tells her story, and makes it easy for audiences to engage with or purchase products.

Client

Freelance Illustrator

Services

UI & UX Design Visual Design Branding

Industries

Art

desktop view of screens

To achieve this, I followed a structured design process: + Conceptual Design – collaborated with the client to explore design references and define the creative direction. + User Personas – developed two personas to align design decisions with real user needs, goals, and behaviors. + User Flow – mapped user navigation based on personas to optimize the user journey and overall experience. + Site Map – structured website content, outlining pages, navigation, and hierarchy for logical organization. + Low & High-Fidelity Wireframes – created wireframes to visualize layout, structure, and functionality before finalizing the design. + Small-Scale Design System – built a guide with components and standards to ensure brand and UX consistency.

To achieve this, I followed a structured design process: + Conceptual Design – collaborated with the client to explore design references and define the creative direction. + User Personas – developed two personas to align design decisions with real user needs, goals, and behaviors. + User Flow – mapped user navigation based on personas to optimize the user journey and overall experience. + Site Map – structured website content, outlining pages, navigation, and hierarchy for logical organization. + Low & High-Fidelity Wireframes – created wireframes to visualize layout, structure, and functionality before finalizing the design. + Small-Scale Design System – built a guide with components and standards to ensure brand and UX consistency.

mobile screens presenting website
low fidelity sketches
persona graph
Design system