Evolving a Corporate Website

Refining content structure and layouts through a modular design system

As the company's messaging and content strategy shifted, the website required structural and design updates. I partnered with the content team and stakeholders to improve content hierarchy, redesign page layouts, and extend the component library to support a clearer and more cohesive experience.

Client

intive - internal marketing project

Services

Web design UX/UI design Design system & components

Industries

Digital Marketing

Challenges The work addressed several interconnected challenges: + Outdated layouts: Some pages no longer aligned with evolving marketing and user needs. + Rigid components: The original design system lacked flexibility for new campaigns or content types. + Content clarity: Messaging and structure needed adjustment to better communicate intive’s services and expertise. + Scalability & maintenance: The marketing team required a system that allowed fast, consistent updates without heavy developer involvement. + User experience: Certain flows and layouts needed subtle adjustments to guide visitors and improve readability.

Challenges The work addressed several interconnected challenges: + Outdated layouts: Some pages no longer aligned with evolving marketing and user needs. + Rigid components: The original design system lacked flexibility for new campaigns or content types. + Content clarity: Messaging and structure needed adjustment to better communicate intive’s services and expertise. + Scalability & maintenance: The marketing team required a system that allowed fast, consistent updates without heavy developer involvement. + User experience: Certain flows and layouts needed subtle adjustments to guide visitors and improve readability.

What I delivered The work spanned content structure, usability, and scalability across several core sections of the website. A key initiative was rethinking the blog post experience - introducing a clearer article layout with in-page navigation, quick-scan summaries, key insights sections, and author profiles connected to related content. I also redesigned how blog posts and case studies are previewed across the site to better surface content and encourage deeper exploration. Beyond content, I restructured pages based on stakeholder and content team input, introduced additional calls to action, expanded the component library, and removed decorative elements that were creating long-term maintenance challenges.