Skilliply connects talent with the right projects to build skills through real-world work. My goal was to translate this mission into a cleaner, more engaging visual and user experience.
The project included:
+ Logo Refresh - updated proportions and balance for a modern, professional look while retaining the recognizable wordmark.
+ Clearer Layout & Messaging – streamlined copy and improved content hierarchy to guide the viewer naturally from headline to call-to-action.
+ Refined Color Palette – built on existing brand colors with improved contrast and accessibility compliance.
+ Selecting a new font for better readability and a more contemporary feel.
+ Visual Concept: skills figure - refreshed a previously used motif - oval shapes to symbolize skills, which merge into the silhouette of a person illustrating how diverse skills combine into a complete personal profile.
+ Landing Page Redesign for clearer messaging, improved hierarchy, and stronger conversion flow.
